How I Scored A Social Media Internship In An Unconventional Way (And How You Can, Too!)

I am excited to announce that I recently accepted a social media internship position with Tart-a-licious French Desserts! It’s only been a few weeks, but I love working with this gourmet dessert business, especially since my work can be completed remotely during quarantine.

As a social media intern, I’m helping the owner streamline her social media strategies, create social media content, and really nail down brand voice and narrative. After my internship with bread & Butter last summer, I feel really confident about working in the restaurant industry and all the nuances that come with it.

While the tasks I’m doing are very typical for a social media intern, how I scored this internship position was anything but typical. I had been applying for summer internships like crazy when suddenly COVID-19 put everything on hold. My mom (AKA my #1 fan) likes to browse Nextdoor and when she saw Tart-a-licious’ social media internship job posting in this unlikely place, she knew I would be a great fit. I applied immediately and within 48 hours I had the job. This position is only set to last through May, but I’m already getting great experience and I know I’ll be sad when it’s over!

Well, that’s my story. Here’s my advice on how to find internship opportunities in places that aren’t LinkedIn or another job site…

1. Use any and all connections

Think of the industry you want to work in. Whether it’s fashion, finance, or food, identifying you dream job is the first step in putting your connections to work. You’d be surprised how far an introduction can get you. Any relative or family friend you have working in your dream industry can help steer you in the right direction and talking to the right people. I’ve found that a personal email always gets you farther than a job application.

2. Cold-call businesses

Seem scary? It kind of is. But desperate times call for desperate measures. If local businesses in your industries don’t have job listings for internship positions, reach out and ask if they would consider having one. This doesn’t have to be done over a literal phone call- a polite email will do. Especially during these uncertain times, make sure you include why having an intern will benefit them. They hadn’t seen a need for this position before you brought it up, so make sure to sell it!

3. Social networking sites

These don’t have to be conventional, although asking around on Facebook and Twitter isn’t a bad start. I found my social media internship on Nextdoor, which makes sense because it’s a local business looking for a local intern. If you’re looking to work locally, a local social media site is a good option.

As many corporate offices have closed their doors to interns due to COVID-19, I hope these tips can help you find an internship you love. Stay safe out there!

-K

P.S. While you’re here, you should follow Tart-a-licious on Instagram and Facebook!

What to Expect as an Intern at bread and Butter PR

It’s crazy to me that I’m almost done with my summer internship with bread & Butter PR. My summer in Austin has been one that I’ll never forget, and a lot of that is because of the incredible internship experience I had. For anyone majoring in public relations, I highly recommend applying to intern with b&B. They have offices all over the United States (literally coast to coast!) and are always looking for interns for the fall, spring, and summer semesters. Here’s an inside look into what you can expect if you decide to take part in the #breadandbutterlife:

Sharpen up your writing skills

Newsflash, this is super traditional PR, which means you’ll be writing… a lot. I love writing (as y’all already know,) so a writing-heavy internship didn’t intimidate me. Even if you don’t feel as strong on the writing front, you’ll get tons of great feedback as your internship progresses. They want you to get better!

Don’t expect to be making coffee runs

Whenever my friends asked me what I was responsible for at b&B, they expected me to say something along the lines of “espresso runs and making copies.” They were shocked to find out that I never went to Starbucks once… except for myself, when I needed a caffeine boost mid-afternoon. b&B believes in allowing their interns to be super hands-on, which means they’ll trust you to work on super influential client projects like social media calendars and client communication plans. An client editorial recap I wrote was even featured in a magazine!
Additionally, you’ll probably also get a chance to help at a few client events over the course of the semester. My favorites were live news segment tapings and a restaurant opening for Tacodeli!

Media relations, Media relations, media relations

I feel like I wrote a press pitch at least every other day at my internship. Coming from a curriculum that was super press release-heavy, this was a learning curve I had to face, but I definitely improved as the summer went on. Now, a little under 3 months in, I feel super well-versed in local Austin media and the types of stories they cover. I’ve also become familiar with the Austin influencer scene, something super interesting to me since I’m a blogger as well!

Dog! Friendly!

You heard that right- b&B allows dogs. Not all b&B offices allow fur babies, but Austin does, and that was the greatest surprise ever when I arrived for my first day of work. If you’re like me and moving away from home for an internship opportunity, even 2 days a week with a dog is enough to cure some of the dog homesickness. I’m going to miss my coworkers, but I’m also going to miss Louise, Mohawk, Santos, and the two Lolas!

Work hard & Play hard

I can’t speak for other offices, but the ladies at the Austin office are some of the hardest workers I’ve ever witnessed. They grind through the whole work day, securing press coverage and expertly advancing the image of our clients. But, when the time comes, they also know how to have fun as well. One of my favorite traditions at b&B is Wine Wednesday. It’s always so fun to see which coworker is bringing in goodies, and I love using the last hour of our work day to spend time with my work friends!

OVErall

Do you want to be a publicist some day? Do you like food & bev? Do you like to travel? Do you like to write? Do you enjoy reading the news and building relationships with the media?
If you answered yes, then you should apply to be a b&B intern! I can’t recommend this experience enough- it’s a game changer, and I know that the skills and mentorship I’ve received this summer are things I will carry with me through to my future career.

If you have any questions, feel free to reach out! You can DM me on Instagram @selfiesandootds or email me at selfiesandootds@gmail.com.

-K

A Midsummer Life Update

Hey everyone! I can’t believe summer is over halfway done. I’ve done so much during my time in Austin this summer, and wanted to give everyone a recap in case you haven’t been following along!

the city

Austin has been such a fun place to spend the summer. Between hiking in Zilker Park, paddle boarding on Lady Bird Lake, and swimming at Barton Springs, I feel like I’m truly taking advantage of everything this city has to offer in the summer. So far, my only real complaint has been the traffic (tell me why it takes me 30-40 minutes to make a 4 mile drive home!) but honestly, I’ve even gotten used to that by now. This is such a fun city to spend a summer in, and I wouldn’t mind moving here post-college (as long as my work commute isn’t past 30 minutes. That’s probably my limit.)

my personal Health

If you follow along on my Instagram stories, you’ve probably seen that I’m a regular at Todd Pilates and Barre! After losing weight over the past year, I decided it was time to focus on gaining strength and toning up my body. I’ve also tried to stick to my calorie-counting plan, but let’s be real: when friends and family come in town, you want to enjoy the food that Austin has to offer. So I’d say I’ve only been consistent with my calorie-counting about 75% of the time. If you’re interested in how I calorie count, or want tips on how to eat healthier, you can check out my blog posts on those topics!

my internship

I’ve been interning with bread & Butter PR this summer, and I’m loving it! I really enjoy going into work M/W/F and knowing that the work I’m doing makes a difference for our clients. One of our clients, Freebirds World Burrito, has been one of my all-time favorite restaurants since middle school. It’s a super full-circle moment that I now get to work on their account as a PR intern! Everyone always says that you’ll learn more in your internships than you will in a college classroom, and I’ve found that to be very true, especially in agency life. I can’t wait for this to be my career someday!

future career goals

Speaking of my future career, I’ve set some pretty big goals for myself going into the future! After graduating in May 2020, I want to spend the summer interning in New York City. It’s a big leap for me, but I love NYC with my whole heart and know that it would be great for my future career. I’ve already started internship-hunting, so I’ll be prepared when applications open around January-February. My biggest hurdle will be finding a place to live, but since the housing market in NYC shifts so frequently, I’m not too focused on that yet. If you have any NYC subletting tips, please send them my way!

Overall

I love Austin, but I’m also excited to go back to Norman and be around all my friends. I’ll be starting graduate courses, beginning my full-time work as Outreach Officer for my sorority, and blogging on the side. Less than a month left in Texas, and then back to Oklahoma for my senior year!

-K

Tacodeli Grand Opening

If you followed along with my Instagram story on Monday, then you saw that downtown Austin recently had a Tacodeli grand opening! Since Tacodeli is one of bread & Butter‘s clients, I got to join in on the fun and finally experience these supposedly magnificent tacos for the first time.

I’ve always been a Torchy’s fan, so the bar was set pretty high. Would Tacodeli be able to measure up?

Short answer: Yes.

Long answer: Oh. My. God. These were seriously the best breakfast tacos I’ve ever had. I’m seriously in love with breakfast food and like to eat it whenever I get the chance, so that’s pretty high praise coming from me. I seriously can’t recommend these enough! The only downer is that they only serve their breakfast tacos until 11 a.m. on weekdays, and I would probably rather have them for lunch. Well, that and that the closest Tacodeli to Norman is in Plano!

The fun didn’t end with free tacos! As part of the PR team, I was recruited to be a model for Tacodeli’s social media. They gave me a Tacodeli shirt (which I was allowed to keep) and guided me through posing with a plate of delicious tacos. The smile on my face is genuine, I kept giggling because they had me hold and alter this pose so long!

Click here to see Tacodeli’s Instagram post, AKA what was basically my modeling debut.

Overall, it was such a fun morning! I’m craving some more breakfast tacos just writing this, so I know I’ll be back soon. If you missed my Instagram story on Monday, you can catch up with the highlight in my bio called “b&b life”!

-K

Fluff Meringues and More

By this point, you’re probably aware that I pretty much have the best summer internship ever (and if you’re new, you can read about our casual chic dress code and our pet-friendly policy and catch up!) But beyond getting to expand my wardrobe and see furry friends at work every day, we also have another company-wide tradition that I’m so excited to share: Wine Wednesdays!

It’s pretty self explanatory. On Wednesdays at the office (I’m blessed with that M/W/F life) someone brings in sips and sweets for the whole crew. It’s a great time to bond with your team and get those creative juices flowing with a quick sugar rush. This week, we had Fluff Meringues & More! (Thanks, Victoria!)

I’ve actually been super into meringues lately (I don’t want to tell you how many Trader Joe’s vanilla meringues I’ve eaten in the past 2 weeks… or even the past 24 hours) so I was super excited when Victoria showed up with these! The box came with an assortment of flavors of meringues and French macarons, two of my favorite desserts.

The assortment box Victoria bought came with a variety pack of flavors, but luckily I was able to guesstimate which one was which so I could get a flavor I liked. Based on my powers of deductive reasoning, I was able to end up with a caramel meringue and a chocolate caramel macaron. Score!

Having eaten the Trader Joe’s variety of meringues and macarons most recently, the freshly baked versions were like a little slice of heaven. Both were light and airy, but packed with flavor. I’ll definitely be bringing some home sometime soon! Although next time, I’ll make sure to order just the flavors I enjoy and take the guesswork out. The assortment pack sure made for a pretty picture, but I’m really not much of a passionfruit or pineapple kind of girl.

-K

Peachy Keen

Have I mentioned how much I love bread & Butter’s casual chic dress code? Probably, but I’ll say it again anyways. I refreshed and revamped my professional wardrobe before the move to Austin, but I couldn’t be more thrilled to not need it. Being able to look and feel like myself in my work environment is such a plus! (Also, can we just appreciate how perfectly my Apple Watch matches this #OOTD? I’m in love!)

SHOP THE LOOK:

Top: Short Sleeve Crew T-Shirt – Target
Overalls: Skinny Denim Overalls – Macy’s
Shoes: Advantage Sneaker – Adidas

Another reason I love my internship? It’s pet friendly! It seems like almost every day I have a furry friend to keep me company. Most recently, it was my mentor Mandy’s kitten, Napoleon! Not to be dramatic, but I would die for him.

I love this internship for so much more than just the dress code. I feel like I’m learning so much and really making a difference in this office! Can’t wait to see how far I’ve come by the end of the summer.

-K