How I Scored A Social Media Internship In An Unconventional Way (And How You Can, Too!)

I am excited to announce that I recently accepted a social media internship position with Tart-a-licious French Desserts! It’s only been a few weeks, but I love working with this gourmet dessert business, especially since my work can be completed remotely during quarantine.

As a social media intern, I’m helping the owner streamline her social media strategies, create social media content, and really nail down brand voice and narrative. After my internship with bread & Butter last summer, I feel really confident about working in the restaurant industry and all the nuances that come with it.

While the tasks I’m doing are very typical for a social media intern, how I scored this internship position was anything but typical. I had been applying for summer internships like crazy when suddenly COVID-19 put everything on hold. My mom (AKA my #1 fan) likes to browse Nextdoor and when she saw Tart-a-licious’ social media internship job posting in this unlikely place, she knew I would be a great fit. I applied immediately and within 48 hours I had the job. This position is only set to last through May, but I’m already getting great experience and I know I’ll be sad when it’s over!

Well, that’s my story. Here’s my advice on how to find internship opportunities in places that aren’t LinkedIn or another job site…

1. Use any and all connections

Think of the industry you want to work in. Whether it’s fashion, finance, or food, identifying you dream job is the first step in putting your connections to work. You’d be surprised how far an introduction can get you. Any relative or family friend you have working in your dream industry can help steer you in the right direction and talking to the right people. I’ve found that a personal email always gets you farther than a job application.

2. Cold-call businesses

Seem scary? It kind of is. But desperate times call for desperate measures. If local businesses in your industries don’t have job listings for internship positions, reach out and ask if they would consider having one. This doesn’t have to be done over a literal phone call- a polite email will do. Especially during these uncertain times, make sure you include why having an intern will benefit them. They hadn’t seen a need for this position before you brought it up, so make sure to sell it!

3. Social networking sites

These don’t have to be conventional, although asking around on Facebook and Twitter isn’t a bad start. I found my social media internship on Nextdoor, which makes sense because it’s a local business looking for a local intern. If you’re looking to work locally, a local social media site is a good option.

As many corporate offices have closed their doors to interns due to COVID-19, I hope these tips can help you find an internship you love. Stay safe out there!

-K

P.S. While you’re here, you should follow Tart-a-licious on Instagram and Facebook!

What to Expect as an Intern at bread and Butter PR

It’s crazy to me that I’m almost done with my summer internship with bread & Butter PR. My summer in Austin has been one that I’ll never forget, and a lot of that is because of the incredible internship experience I had. For anyone majoring in public relations, I highly recommend applying to intern with b&B. They have offices all over the United States (literally coast to coast!) and are always looking for interns for the fall, spring, and summer semesters. Here’s an inside look into what you can expect if you decide to take part in the #breadandbutterlife:

Sharpen up your writing skills

Newsflash, this is super traditional PR, which means you’ll be writing… a lot. I love writing (as y’all already know,) so a writing-heavy internship didn’t intimidate me. Even if you don’t feel as strong on the writing front, you’ll get tons of great feedback as your internship progresses. They want you to get better!

Don’t expect to be making coffee runs

Whenever my friends asked me what I was responsible for at b&B, they expected me to say something along the lines of “espresso runs and making copies.” They were shocked to find out that I never went to Starbucks once… except for myself, when I needed a caffeine boost mid-afternoon. b&B believes in allowing their interns to be super hands-on, which means they’ll trust you to work on super influential client projects like social media calendars and client communication plans. An client editorial recap I wrote was even featured in a magazine!
Additionally, you’ll probably also get a chance to help at a few client events over the course of the semester. My favorites were live news segment tapings and a restaurant opening for Tacodeli!

Media relations, Media relations, media relations

I feel like I wrote a press pitch at least every other day at my internship. Coming from a curriculum that was super press release-heavy, this was a learning curve I had to face, but I definitely improved as the summer went on. Now, a little under 3 months in, I feel super well-versed in local Austin media and the types of stories they cover. I’ve also become familiar with the Austin influencer scene, something super interesting to me since I’m a blogger as well!

Dog! Friendly!

You heard that right- b&B allows dogs. Not all b&B offices allow fur babies, but Austin does, and that was the greatest surprise ever when I arrived for my first day of work. If you’re like me and moving away from home for an internship opportunity, even 2 days a week with a dog is enough to cure some of the dog homesickness. I’m going to miss my coworkers, but I’m also going to miss Louise, Mohawk, Santos, and the two Lolas!

Work hard & Play hard

I can’t speak for other offices, but the ladies at the Austin office are some of the hardest workers I’ve ever witnessed. They grind through the whole work day, securing press coverage and expertly advancing the image of our clients. But, when the time comes, they also know how to have fun as well. One of my favorite traditions at b&B is Wine Wednesday. It’s always so fun to see which coworker is bringing in goodies, and I love using the last hour of our work day to spend time with my work friends!

OVErall

Do you want to be a publicist some day? Do you like food & bev? Do you like to travel? Do you like to write? Do you enjoy reading the news and building relationships with the media?
If you answered yes, then you should apply to be a b&B intern! I can’t recommend this experience enough- it’s a game changer, and I know that the skills and mentorship I’ve received this summer are things I will carry with me through to my future career.

If you have any questions, feel free to reach out! You can DM me on Instagram @selfiesandootds or email me at selfiesandootds@gmail.com.

-K

Tacodeli Grand Opening

If you followed along with my Instagram story on Monday, then you saw that downtown Austin recently had a Tacodeli grand opening! Since Tacodeli is one of bread & Butter‘s clients, I got to join in on the fun and finally experience these supposedly magnificent tacos for the first time.

I’ve always been a Torchy’s fan, so the bar was set pretty high. Would Tacodeli be able to measure up?

Short answer: Yes.

Long answer: Oh. My. God. These were seriously the best breakfast tacos I’ve ever had. I’m seriously in love with breakfast food and like to eat it whenever I get the chance, so that’s pretty high praise coming from me. I seriously can’t recommend these enough! The only downer is that they only serve their breakfast tacos until 11 a.m. on weekdays, and I would probably rather have them for lunch. Well, that and that the closest Tacodeli to Norman is in Plano!

The fun didn’t end with free tacos! As part of the PR team, I was recruited to be a model for Tacodeli’s social media. They gave me a Tacodeli shirt (which I was allowed to keep) and guided me through posing with a plate of delicious tacos. The smile on my face is genuine, I kept giggling because they had me hold and alter this pose so long!

Click here to see Tacodeli’s Instagram post, AKA what was basically my modeling debut.

Overall, it was such a fun morning! I’m craving some more breakfast tacos just writing this, so I know I’ll be back soon. If you missed my Instagram story on Monday, you can catch up with the highlight in my bio called “b&b life”!

-K

Bread and Butter PR

I am back with a gigantic LIFE UPDATE to share!

As I’ve talked about in previous posts, I’ve been on an internship hunt for summer 2019. I had been applying several places, and not hearing back. The process was way more tedious than I had ever expected. I was applying to so many cool places, and never even getting a response back was really starting to take a toll on me. Was I ever going to get an internship for summer 2019?

As some of you know, I went on a PRSSA trip to Austin back in March. (You can read about the trip here.) On that trip, one of the PR agencies we visited was called bread & Butter, and I fell in love with it immediately. As soon as I got home from the trip, I emailed the intern coordinators my resume and cover letter directly. I wanted to work for bread & Butter so badly, but after a few weeks of not hearing anything, I didn’t have high hopes.

But luckily, this story has an uber happy ending. I ended up being moved to the interview stage for bread & Butter, and then before I knew it, they had offered me the position! Of all the places I had applied to for summer internships, they were my top choice and I was beyond excited.

With all that being said, I am so excited to announce that I’ll be moving to Austin, Texas for the summer of 2019 to be the public relations intern for bread & Butter! I can’t wait to learn from such a great company and spend the summer in a new city. I hope you’ll continue to follow along this summer as I share my adventures in Austin!

-K

Deep in the Heart of Texas

I’ve been in Austin for a PRSSA trip since Wednesday, and I’m loving it! It is such a cool city with such a unique vibe. There hasn’t been as much burnt orange as I thought there would be, so I’m super grateful for that as well.

Yesterday was our first day touring PR agencies and I had a great day. I came with my friend Kendall and together we met two new friends, Jessica and Lexi. After our first agency visit we had free time to go to lunch and make our way to agency #2, so we found this fantastic pizza place: Taverna.

After lunch, we still had 3 hours to kill before our next agency visit, so we decided to forego an Uber ride and make the 35-minute walk. Downtown Austin had some great spots for photo ops, and we put Kendall’s new DSLR camera to good use!

The agencies we got to see were great, too! Yesterday, we went to Edelman, bread & Butter, and Giant Noise. After several hours of networking and learning more about the PR agency, we went home to relax before going out to eat and explore downtown more that evening.

Jessica and I outside of Giant Noise

The evening was… eventful. Kendall and I went out to eat at The Grove downtown and then decided to go get a cocktail at a bar. At the bar, we ended up meeting THE Baker Mayfield. The whole story of how that came to be deserves a post all to itself, so you can read more about that here.

Anyways, still in shock that I got to meet my idol, who was starting quarterback for the Oklahoma Sooners, 2017 Heisman trophy winner, #1 pick in the 2018 NFL draft, and is now the starting quarterback for the Cleveland Browns. I’m just in shock a little. Only a little.

We’re going out to 6th Street again tonight before heading back to Norman tomorrow! Sad that this awesome trip is already coming to a close.

-K